How Much Does Botox Cost in Potomac, MD? A 2026 Price Guide

At Aluna Aesthetics in Potomac, Botox is $14 per unit. Your total depends on how many units your treatment plan needs, which depends on the areas you treat and the strength of the muscles underneath. Most people treating one area are looking at a few hundred dollars, and you will always have an exact number before any injection.

This guide explains how per-unit pricing works, what moves your total up or down, and how to make each visit count.

Why Botox is priced per unit

Neurotoxins like Botox are measured in units, and every face is different. A strong frown muscle needs more product than a softer one; a forehead that is mostly smooth needs less than one with deep lines. Charging per unit means you pay for what your face actually needs, not for a flat "area" price built around someone else's average.

At your consultation, Yelena Burshteyn, NP-C, a board-certified nurse practitioner, studies how your face moves, then tells you the number of units she recommends and the total before you decide.

Typical doses by area

The FDA-approved label doses for Botox Cosmetic give a useful starting point:

Area	Label dose	At $14/unit
Frown lines (between the brows)	20 units	$280
Crow's feet (both sides)	24 units	$336
Forehead lines (treated with frown lines)	20 units	$280

These are reference points, not quotes. Many patients need fewer units for a softer, more natural result; others need more. Your plan is set at your consultation.

Botox, Dysport and Xeomin: why units are not interchangeable

Aluna offers Botox, Dysport and Xeomin. They work the same way, relaxing the muscles that crease the skin, but their units are not measured on the same scale. Dysport, for example, uses more units for a similar effect. That is why comparing "units" between brands, or between clinics using different brands, can be misleading. Ask what the total will be for your treatment plan.

What decides your total

• How many areas you treat. Frown lines alone cost less than frown lines, forehead and crow's feet together.
• Muscle strength. Stronger, more active muscles need more units to soften.
• Your goal. A light "baby Botox" approach uses fewer units than a fuller correction.
• Timing. Results usually begin in 3 to 5 days, settle by about two weeks, and typically last 3 to 4 months. Booking your next visit before movement fully returns helps keep results consistent.

How to make Botox more affordable

• New clients: your first visit at Aluna comes with a $50 gift card, with no minimum spend.
• Membership: the Aluna Membership is built for people who come in regularly.
• Financing: see our financing options if you prefer to spread the cost.

What to expect at your appointment

The visit is quick, usually 15 to 30 minutes. Yelena reviews your medical history and goals, marks the injection points, and uses a fine needle; most people describe a brief pinch. You can return to your day afterward, avoiding strenuous exercise, lying flat, and rubbing the area for the rest of the day.

Read more about the treatment on our Botox, Dysport and Xeomin page.

FAQ

How much is Botox per unit in Potomac?

At Aluna Aesthetics, Botox is $14 per unit. Your provider tells you how many units your plan needs, and the total, before treatment.

How many units of Botox do I need?

It depends on the area and your muscles. As a reference, the FDA label dose is 20 units for frown lines and 24 units for crow's feet, but your plan may use fewer or more.

How long does Botox last?

Results typically last 3 to 4 months. They begin to appear within a few days and settle by about two weeks.

Is Botox cheaper if I treat more areas?

Pricing is per unit, so the total grows with each area. Treating several areas in one visit does save you extra trips.

Do you offer a new-client offer?

Yes. New clients receive a $50 gift card for their first visit, with no minimum spend.